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SERVICES
Market Research and Evaluation
A critical question in determining whether to enter a new market is the
depth and breadth of that market for a company’s products. How many potential
customers are there and where are they? AMA offers the possibility to answer
those key questions through informed research.
Marketing and Translation Services
Essential to successful market entry is a targeted marketing strategy
and marketing materials that position your company in the best possible light.
AMA can develop an effective marketing strategy and targeted materials.
Websites, brochures or mailings prepared by non-native speakers can seriously
reduce the impact of the message. AMA offers marketing advice for tailoring
materials to the desired audience. For the US market, AMA offers translation of
materials into ''American'' English. For European or Asian markets, AMA will
arrange translations into the appropriate language. No matter how good the
language skill, review by a native speaker is essential!
Virtual Office Service
For companies needing a market presence but not yet prepared to hire or send an
employee, AMA offers the possibility to have an overseas address and phone
number as well as a reliable contact “on the ground”. This Virtual Office
Service enables a company to project itself as having a commitment to the market
with an established office, but at minimal actual expense.
Company Formation
Establishing an overseas entity is an important step in the process of market
entry. AMA can oversee this process quickly and cost effectively.
Professional Management Service
A common market entry strategy for small or mid-sized firms is to hire
one or more sales engineers or representatives that need supervision, direction
and control. These needs are often met by hiring an American manager or sending
an ex-patriate employee from the parent company. Both these solutions can be
expensive and risky. AMA offers an alternative approach through its Professional
Management Service (“PMS“). PMS can provide the necessary management oversight,
direction and reporting to keep representatives on track, coordinate marketing
and sales campaigns and eliminate concerns about financial control at a fraction
of the cost of traditional solutions. More information on
US Market Entry using our
professional management service.
Personnel Selection
Key to success in any new market is having the right people representing you.
Finding the right people is a challenge. AMA can manage that process for you,
whether you prefer direct advertising for candidates or utilizing a search firm.
AMA can screen potential candidates, not only for technical competency, but also
for suitability in the market. Different countries, different customs - - a
potential candidate may seem to have the right credentials, but for other
reasons may not be the right person to successfully represent your company. It
is important to know that before you hire them!
Visas
Visas and Green Cards are important pieces of the US market puzzle. With
the help of reliable and experienced attorneys, AMA can orchestrate the visa
process to insure that company personnel are properly documented.
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